Archive for 'Work/News'

Michael Bernard on Mentorship in Architecture

“Recently, I spoke to a group of architecture students. We had just concluded a panel discussion on career alternatives to the traditional practice of architecture. I asked the students if they intended to pursue careers outside the familiar realm of traditional practice. Out of 30 students, 25 raised their hands.

I asked a second question: how many of the students intended to engage in the effort to obtain their architectural license? In response to this question, eight students raised their hands. As I see it, the future of the architectural profession is in the hands of these eight students – and three of those eight are “on the fence” about whether to pursue a career in architecture or to explore other professional options.”

Monday, March 08, 2010 | Michael Bernard | Add a Comment

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Architects and Contractors are showing Social Media strategies at the AIA East Bay… At this very minute!

Mark English and Jerry James are presenting at the AIA East Bay AT THIS VERY MOMENT on how small design and construction firms can adopt social media to further their own marketing strategies.

Thursday, March 04, 2010 | Mark English, AIA | Add a Comment

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Are Architects and Social Media Really Compatible?

Mark English and Jerry James are presenting at the AIA East Bay on March 4th on how small design and construction firms can adopt social media to further their own marketing strategies.

Tuesday, February 16, 2010 | Rebecca Firestone | Add a Comment

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Marketing and Business Development 2010: Use Your Windshield – Not Your Rear View Mirror

“Chances are, the new economy will not return to its former vigor. Architects must develop strategies that look to the future, rather than relying on solutions that worked six months ago. Prospective clients will likely pay in cash and drive hard bargains. Do not be false or opportunistic in your outreach; but do join boards that would benefit from your commitment. And remember that the telephone will not ring if we stare at it.”

Michael Bernard, Principal
V-Practice Consulting

Friday, January 29, 2010 | Michael Bernard | Add a Comment

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Social Networking and Your Design Practice at the AIA

Mark English joins fellow designers Joel Robare of JR Studio and Mike Plotnick of HOK in a roundtable discussion on the impact of social networking on their own design practices. New tools like Facebook and Twitter, combined with identity Web sites and traditional print media, collectively offer a rich toolbox from which each firm can choose its own approach.

Friday, December 04, 2009 | Rebecca Firestone | Add a Comment

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