Short Takes: The Houzz phenomenon profiled in the WSJ.
by Mark English, AIA | Short Takes
“I like warm modern!” I’ve heard such pronouncements before from clients, only to find out weeks later that we were not communicating at all, and that my idea of “warm modern” is their idea of a sanitorium.
Courtesy the WSJ
“I like warm modern!” I’ve heard such pronouncements before from clients, only to find out weeks later that we were not communicating at all, and that my idea of “warm modern” is their idea of a sanitorium.
The phenomenon that is Houzz continues. If you are not familiar with Houzz, the 3 year old juggernaut is described as “….. a leading destination site for home design enthusiasts– professionals and homeowners. The Houzz site and mobile apps feature over 250,000 high quality interior and exterior photos, thousands of highly-engaging articles written by design experts, product recommendations and social tools to manage the remodeling and decorating process.”
We have been onboard from the beginning, and both our clients and our design staff have found the site to be a surprisingly useful tool. In many ways, Houzz’s searchable photo database is only the beginning of it’s value to anyone in the design community.
Yesterday Katherine Boehret of the Wall Street Journal wrote an article entitled “Professional Decorating Ideas in the Houzz”, featuring one of our Project Pages as a graphic.
Please let us know how you use Houzz in your professional life, or as a homeowner working on a project.
