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Short Takes: “Brand Building in the era of the Empowered Client”

Tuesday, November 06, 2012 | | Short Takes

Last week, we participated in a webinar hosted by the AIA CRAN called “Brand Building in the era of the Empowered Client”. Joining us were Liza Hausman of Houzz.com and architects Bud Dietrich, Jane Frederick and Stuart Narofsky.


 

Last week, we participated in a webinar hosted by the AIA CRAN called “Brand Building in the era of the Empowered Client”. Joining us were Liza Hausman of Houzz.com and architects Bud Dietrich, Jane Frederick and Stuart Narofsky.  You can find the link to the complete presentation here.

“One of the biggest challenges for residential architects today is working with clients who are more empowered than ever ─ empowered about what designs they like, what products they want, and what they know about your firm before they even sit down to discuss their project. Given this, residential architects can stay one step ahead by managing their web presence to tell their story as efficiently and effectively as possible.”

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About the author
 Mark English, AIA, Founder and Principal of Mark English Architects, has been working in San Francisco and the Greater Bay Area since 1992. His designs reflect of resourcefulness and efficiency to create high-quality residential design.


One Response to “Short Takes: “Brand Building in the era of the Empowered Client””

  1. David Eichler

    19. Dec, 2012

    The Web offers so many opportunities for marketing and communication, but also presents many challenges with regard to marketing and communicating efficiently and effectively.

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