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Michael Bernard on Mentorship in Architecture

“Recently, I spoke to a group of architecture students. We had just concluded a panel discussion on career alternatives to the traditional practice of architecture. I asked the students if they intended to pursue careers outside the familiar realm of traditional practice. Out of 30 students, 25 raised their hands.

I asked a second question: how many of the students intended to engage in the effort to obtain their architectural license? In response to this question, eight students raised their hands. As I see it, the future of the architectural profession is in the hands of these eight students – and three of those eight are “on the fence” about whether to pursue a career in architecture or to explore other professional options.”

Monday, March 08, 2010 | Michael Bernard | Add a Comment

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Marketing and Business Development 2010: Use Your Windshield – Not Your Rear View Mirror

“Chances are, the new economy will not return to its former vigor. Architects must develop strategies that look to the future, rather than relying on solutions that worked six months ago. Prospective clients will likely pay in cash and drive hard bargains. Do not be false or opportunistic in your outreach; but do join boards that would benefit from your commitment. And remember that the telephone will not ring if we stare at it.”

Michael Bernard, Principal
V-Practice Consulting

Friday, January 29, 2010 | Michael Bernard | Add a Comment

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